Ecommerce SEO Portfolio


Professional Shopify and WooCommerce SEO optimisation focused on improving category visibility, technical SEO structure, and organic traffic growth. The following portfolio demonstrates real work implemented on live eCommerce stores including collection page optimisation, product page improvements, blog content strategy, and technical SEO implementation.

Ecommerce SEO Work Portfolio

Keyword Research

Keyword Research and Keyword Ranking Tracking

Added 600+ keywords into ranking tools to track daily search performance.

Collection Page SEO Optimization

Created 800+ SEO Collection Pages

Expanded category architecture from 175 to more than 800 SEO targeted collections.

Brand Based Collection Pages

Created manufacturer based collections to target branded search demand.

Size Specific Collections

Developed size based categories to capture long tail search traffic.

Internal Linking Improvements

Connected parent and sub collections for better crawlability.

Collection Content Creation

Created SEO optimised collection content targeting commercial keywords.

Title & Meta Description Optimisation

Improved click through rate with better metadata targeting search queries.

FAQ Section Implementation

Added FAQs to improve user engagement and answer search queries.

Breadcrumb Navigation Optimisation

Improved navigation hierarchy using metafields and Liquid code.

BreadCrumb, FAQ Schema & Dynamic ItemList Schema Implemention

Structured data added for enhanced search results visibility. Implemented dynamic schema for collection product lists.

Advanced Filter System

Implemented metafield based filtering by adding meta field to each product page.

Product Page SEO Optimization

The product page was optimised to improve search engine visibility, strengthen internal linking, and enhance customer trust signals to increase conversions.

  • Product description optimisation using structured HTML and EEAT focused content
  • Product breadcrumb navigation added using metafields and Liquid code
  • Brand linking implemented to connect products with brand collection pages
  • Related collection links added to improve product discovery
  • Afterpay payment messaging integrated to support conversions
  • Dynamic free shipping badge displayed for products above price threshold
  • Trust icons added to strengthen buyer confidence

Blog SEO Strategy


275 Blog Posts Created

Created informational content supporting category rankings.

Blog Topic Research

Identified relevant blog topics connected to product collections.

Blog Internal Linking

Linked blog posts to relevant product collections.

BreadCrumb Implementation with Schema

Dynamic BreadCrumb Implementation in Blog Post Pages

Article Schema Implementation

Structured data added to blog posts for better search visibility.

Technical SEO


Google Indexing Ratio

The indexing coverage of the website improved significantly after resolving crawl issues and strengthening internal linking between collection, product, and blog pages. Most of the important commercial pages are successfully indexed in Google.

  • Collection Pages: 753 out of 802 pages indexed, with 49 pages not indexed, achieving an indexing ratio of 94%.
  • Product Pages: 5,324 out of 5,403 pages indexed, with only 79 pages not indexed, resulting in an excellent indexing ratio of 99%.
  • Blog Pages: 236 out of 284 pages indexed, with 48 pages not indexed, reaching an indexing ratio of 83%.

Crawl Error Fixes

Monitored and resolved crawl errors in Google Search Console.

Indexing Issue Resolution

Improved page indexing through technical fixes.

Schema Validation Fixes

Resolved structured data validation issues.

Analytics & Tracking


Google Analytics 4 Setup

Implemented analytics tracking to monitor store performance.

Google Tag Manager

Implemented ecommerce tracking for WooCommerce stores.

Keyword Rank Tracking

Tracked 600+ keywords to measure SEO performance.

Other Skills


Bulk Product Management & Data Handling

Extensive experience managing large product catalogues across eCommerce platforms including Shopify and WooCommerce. Skilled in bulk product uploads, updates, and catalogue optimisation using CSV files and advanced Excel workflows.

  • Bulk product updates and catalogue management
  • Experience handling large product data imports
  • Advanced Excel and spreadsheet data processing
  • Fast and efficient product catalogue uploads and updates
  • Years of experience working with CSV data files
  • Strong understanding of product taxonomy and category structure

SEO Performance & Results

The following screenshots show measurable improvements achieved through structured eCommerce SEO optimisation including keyword research, category expansion, technical SEO improvements, and content strategy implementation.

Keyword Ranking Growth

More than 600 keywords were tracked daily. The optimisation of collection pages, internal linking, and blog content resulted in consistent ranking improvements across multiple product categories.

Organic Traffic Growth

Improved category structure and SEO content helped increase organic search visibility and brought more qualified visitors to product and collection pages.

Google Search Console Performance

Search Console data shows growth in impressions, clicks, and keyword coverage as the site architecture and SEO content expanded.

Organic Sales Growth

By improving search visibility for commercial intent keywords, the store experienced increased traffic and improved eCommerce conversions.

Keyword Ranking Proof

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