Ecommerce SEO Portfolio
Professional Shopify and WooCommerce SEO optimisation focused on improving category visibility, technical SEO structure, and organic traffic growth. The following portfolio demonstrates real work implemented on live eCommerce stores including collection page optimisation, product page improvements, blog content strategy, and technical SEO implementation.
Experience in eCommerce SEO and Website Development
With hands-on experience across eCommerce stores, service websites, and content platforms, My Store SEO combines SEO strategy with practical website development knowledge.
Websites are optimised using Shopify, WooCommerce, and WordPress, focusing on performance, crawlability, structured data, and search engine understanding. This includes improving navigation systems, organising product information, and implementing technical SEO improvements.
Core Areas of Expertise
Technical SEO
Website audits, crawl optimisation, indexing management, and structured improvements.
On-Page SEO
Content optimisation, metadata improvements, and internal linking strategies.
eCommerce SEO
Product page optimisation, category structures, and filter navigation improvements.
Website Development
Shopify, WooCommerce, and WordPress development focused on SEO-friendly structure.
Performance Optimisation
Page speed improvements, technical fixes, and performance monitoring.
Content Strategy
Structured content designed to support search visibility and user engagement.
Tools and Platforms
Professional SEO work relies on reliable data and analytics tools.
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Ahrefs
- SEMRush
- MOZ
- Looker Studio
- Shopify
- WordPress & WooCommerce
Practical Experience Breakdown with Proof
Keyword Research
Keyword Research and Keyword Ranking Tracking
Added 600+ keywords into ranking tools to track daily search performance.
Collection Page SEO Optimization
Created 800+ SEO Collection Pages
Expanded category architecture from 175 to more than 800 SEO targeted collections.
Brand Based Collection Pages
Created manufacturer based collections to target branded search demand.
Size Specific Collections
Developed size based categories to capture long tail search traffic.
Internal Linking Improvements
Connected parent and sub collections for better crawlability.
Collection Content Creation
Created SEO optimised collection content targeting commercial keywords.
Title & Meta Description Optimisation
Improved click through rate with better metadata targeting search queries.
FAQ Section Implementation
Added FAQs to improve user engagement and answer search queries.
Breadcrumb Navigation Optimisation
Improved navigation hierarchy using metafields and Liquid code.
BreadCrumb, FAQ Schema & Dynamic ItemList Schema Implemention
Structured data added for enhanced search results visibility. Implemented dynamic schema for collection product lists.
Advanced Filter System
Implemented metafield based filtering by adding meta field to each product page.
Product Page SEO Optimization
The product page was optimised to improve search engine visibility, strengthen internal linking, and enhance customer trust signals to increase conversions.
- Product description optimisation using structured HTML and EEAT focused content
- Product breadcrumb navigation added using metafields and Liquid code
- Brand linking implemented to connect products with brand collection pages
- Related collection links added to improve product discovery
- Afterpay payment messaging integrated to support conversions
- Dynamic free shipping badge displayed for products above price threshold
- Trust icons added to strengthen buyer confidence
Blog SEO Strategy
275 Blog Posts Created
Created informational content supporting category rankings.
Blog Topic Research
Identified relevant blog topics connected to product collections.
Blog Internal Linking
Linked blog posts to relevant product collections.
BreadCrumb Implementation with Schema
Dynamic BreadCrumb Implementation in Blog Post Pages
Article Schema Implementation
Structured data added to blog posts for better search visibility.
Technical SEO
Google Indexing Ratio
The indexing coverage of the website improved significantly after resolving crawl issues and strengthening internal linking between collection, product, and blog pages. Most of the important commercial pages are successfully indexed in Google.
- Collection Pages: 753 out of 802 pages indexed, with 49 pages not indexed, achieving an indexing ratio of 94%.
- Product Pages: 5,324 out of 5,403 pages indexed, with only 79 pages not indexed, resulting in an excellent indexing ratio of 99%.
- Blog Pages: 236 out of 284 pages indexed, with 48 pages not indexed, reaching an indexing ratio of 83%.
Crawl Error Fixes
Monitored and resolved crawl errors in Google Search Console.
Indexing Issue Resolution
Improved page indexing through technical fixes.
Schema Validation Fixes
Resolved structured data validation issues.
Analytics & Tracking
Google Analytics 4 Setup
Implemented analytics tracking to monitor store performance.
Google Tag Manager
Implemented ecommerce tracking for WooCommerce stores.
Keyword Rank Tracking
Tracked 600+ keywords to measure SEO performance.
Other Skills
Bulk Product Management & Data Handling
Extensive experience managing large product catalogues across eCommerce platforms including Shopify and WooCommerce. Skilled in bulk product uploads, updates, and catalogue optimisation using CSV files and advanced Excel workflows.
- Bulk product updates and catalogue management
- Experience handling large product data imports
- Advanced Excel and spreadsheet data processing
- Fast and efficient product catalogue uploads and updates
- Years of experience working with CSV data files
- Strong understanding of product taxonomy and category structure
SEO Performance & Results
The following screenshots show measurable improvements achieved through structured eCommerce SEO optimisation including keyword research, category expansion, technical SEO improvements, and content strategy implementation.
Keyword Ranking Growth
More than 600 keywords were tracked daily. The optimisation of collection pages, internal linking, and blog content resulted in consistent ranking improvements across multiple product categories.
Organic Traffic Growth
Improved category structure and SEO content helped increase organic search visibility and brought more qualified visitors to product and collection pages.
Google Search Console Performance
Search Console data shows growth in impressions, clicks, and keyword coverage as the site architecture and SEO content expanded.
Organic Sales Growth
By improving search visibility for commercial intent keywords, the store experienced increased traffic and improved eCommerce conversions.
Keyword Ranking Proof
Google Merchant Center Work
Configured and optimised product feeds for Google Merchant Center across both WooCommerce and Shopify stores. Focused on accurate product data mapping, feed quality improvement, and resolving errors to ensure better product visibility in Google Shopping.
WooCommerce to Merchant Center Integration
Configured WooCommerce product feeds for Google Merchant Center using structured data mapping. Ensured accurate SKU alignment, product attributes, and image feeds for successful product approval.
Shopify to Merchant Center Integration
Integrated Shopify store with Google Merchant Center, mapping product data using feeds and app-based solutions. Optimised product titles, pricing, and identifiers for better feed quality and approval rate.
Product Feed Optimisation & Error Fixes
Regularly updated product feeds and resolved Merchant Center errors such as missing identifiers, pricing mismatches, and disapproved products. Improved feed quality to maintain consistent product visibility in Google Shopping.